The phone we’ve all been waiting for has been officially announced in London. The Samsung Galaxy S III is being touted as the biggest launch of the year. The most notable difference between other Galaxy Series is the design. The Galaxy S III is inspired by the smooth curves of nature. In its essence, the minimal organic design identity is reflected in the smooth and non-linear lines of the device. Let’s talk about the minimal organic design and more about human centric design from Jacob Lee Vice President (Product Design Part 1).

Intuitively simple and natural The words tell the meaning itself. The minimal organic design refers that simplified design. Jacob Lee Vice President explains that “It provides an ergonomic and comfortable experience through its human-centric design. Its comfortable grip, gentle curves, and organic form deliver a rich human-centric feel and design. Inspired by nature, its design concept is the flow and movement of nature. The elements of wind, water and light are all evoked in the physical construct of the Galaxy S III”.

Its smooth and curvy design reflects the beauty of the nature. Without hesitation, Samsung always tries to set the trend and create innovations. The design for the Galaxy S III also has it all.
Jacob Lee Vice President said “Every business should aim to be innovative and creative in order to be loved by the customers. The company should set the trend and lead the market to be the number one in the world. Therefore, we did our best to put everything together and the result is the Galaxy S II”.   For the Galaxy S III, new coating and molding techniques were applied. Therefore, it is not easy to manufacture. Samsung has already reached the cutting edge technology that no other company could reach. However, Samsung went one step further. We can guarantee that the Galaxy S III is the best.   Another striking thing is the accessories. It comes with a slew of accessories. If you want to fancy-up your phone, there’s a range of covers, docks and chargers, as well as a C-Pen stylus.The accessories were designed based on the product design concept and it will give you lots of fun!    Jacob Lee Vice President said “At first I didn’t like the idea of covering our beautiful product with a case. However, we have to think why users want to cover their phones with cases. Therefore, we decided to design the accessories including covers. You can express your style with a variety of accessories”.

The design is the technology and vice versa.   “As a part of this project, I want to make this Galaxy S III as most wanted and most popular smartphone ever”.   The Galaxy S III created a lot of buzzes even before its launch so everyone in this project worked hard with a sense of duty. That’s why they feel very confident about the Galaxy S III.

Jacob Lee Vice President said, “The Galaxy S III requires delicate works. We did our best to provide the most creative and innovative product. I am sure and confident about the quality”.   Lastly, let’s hear Mr.Lee’s words about the Galaxy S III.

“The Galaxy S III is created by all Samsung employees. I hope that every member of Samsung electronics can celebrate the launch of the Galaxy S III and be happy for it. It’s the great achievement from all of us!”